Binance Launches Update to Fan Token Platform for Sports Teams’ Fan Engagement
Binance, the popular crypto exchange, has introduced a new update to its fan token platform to help sports teams improve fan engagement, according to information shared with Cointelegraph.
The program rewards token holders with various benefits, including access to games, meet and greets exclusive dinners, and video clips featuring their favorite players.
Fans can earn points by participating in various activities and tasks; higher participation levels provide better rewards.
Binance’s head of NFT and fan tokens, Lisa He, believes that fan tokens are the future of fan engagement, allowing them to be more connected to their favorite teams and have a say in team decisions.
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Binance’s successful platform has already helped various clubs, such as Santos FC, Porto, and SS Lazio, engage with thousands of participating fans.
Binance has previously linked sports and the Web3 space through partnerships with soccer player Cristiano Ronaldo and SS Lazio’s NFT ticketing.
Alexander Stefanov
Reporter at CoinsPress
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over five years of experience covering the industry, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics - stay ahead of the curve with CoinsPress.
