Binance Pay Expands Reach Through xMoney Collaboration

Binance Pay has entered into a strategic partnership with xMoney, a European blockchain payment provider, aiming to streamline cryptocurrency payments for businesses and consumers.
This alliance significantly broadens Binance Pay’s merchant network, integrating it with over 32,000 businesses while ensuring compliance with MiCA regulations.
The collaboration leverages xMoney’s infrastructure to enhance the accessibility of digital asset transactions across multiple industries, including luxury retail, travel, gaming, and public services. Binance Pay’s Global Head, Jonathan Lim, highlighted the growing role of cryptocurrencies in mainstream commerce, emphasizing their increasing use for everyday purchases.
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This partnership not only expands Binance Pay’s presence in Europe but also accelerates its growth, aligning with its broader strategy to bridge traditional and digital finance. xMoney CEO Greg Siourounis noted that the initiative enhances financial flexibility for users while reinforcing the legitimacy of crypto payments.
With xMoney adhering to EU regulations, the partnership prioritizes security and compliance, a crucial factor given Binance’s ongoing regulatory challenges in France. Meanwhile, Binance’s investment arm has rebranded as YZi Labs, signaling a strategic shift towards independent operations and investment expansion.