Bitget Takes Control of BitKeep to Connect DeFi and CeFi
Cryptocurrency exchange Bitget has invested $30 million in BitKeep, a decentralized multi-chain wallet, acquiring a controlling stake in the company.
This move aims to broaden Bitget’s aim is to connect DeFi and CeFi, enhancing its user base and product offerings. The merger also aims to provide native storage and asset management services.
According to Gracy Chen, Bitget’s CEO, the company aims to offer innovative financial services within its infrastructure, rather than traditional banking services.
Chen believes that traditional payment banks and internet companies like Visa, Mastercard, and PayPal promoting channels for offline cryptocurrency payments will be a major key for mass adoption.
Bitget observed a surge in its derivative market share from 3% to 11% after last year’s woes, including the collapse of FTX. According to Chen, this can be attributed to innovative products, a safe and compliant platform, and dependable asset protection.
READ MORE: XRP Price Skyrockets by 30% – Here is Why
To provide a secure and comfortable trading environment, Bitget has implemented various security measures, including regular updates, the Bitget Protection Fund launch, and the introduction of the Proof of Reserves page.
Bitget has also partnered with various sports organizations to build a better brand image and gain widespread awareness, as well as with Esports and entertainment industries, with plans to onboard more partners.
Alexander Stefanov
Reporter at CoinsPress
Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
