Coinbase CEO Shares Strategic Plan to Navigate Cryptocurrency Market Cycles
Brian Armstrong recently shared his company's short to medium-term plans amid a surge in stock prices.
In an episode of the Bankless podcast, Coinbase’s CEO, Brian Armstrong, revealed that the exchange is seeking to establish a more consistent and sustainable revenue model to weather the ups and downs of the cryptocurrency market.
Armstrong acknowledged that while trading fees remain significant, they are also highly volatile.
In response, Coinbase has been working to diversify its revenue streams over the past five years by focusing on “subscriptions and services,” such as USD Coin, custody fees, staking, and the Coinbase Card.
According to the Q4 earnings report, subscriptions and services account for approximately 47% of Coinbase’s revenue.
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This shift towards more predictable revenue streams is helping the company build a more stable business model and navigate the challenges of crypto market cycles.
Coinbase’s stock, COIN, is currently trading at $62.65, up around 6% for the day and over 19% since Friday. It has also risen nearly 100% from its all-time low of $33.