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Coinbase CEO Shares Strategic Plan to Navigate Cryptocurrency Market Cycles

Coinbase CEO Shares Strategic Plan to Navigate Cryptocurrency Market Cycles

Brian Armstrong recently shared his company's short to medium-term plans amid a surge in stock prices.

In an episode of the Bankless podcast, Coinbase’s CEO, Brian Armstrong, revealed that the exchange is seeking to establish a more consistent and sustainable revenue model to weather the ups and downs of the cryptocurrency market.

Armstrong acknowledged that while trading fees remain significant, they are also highly volatile.

In response, Coinbase has been working to diversify its revenue streams over the past five years by focusing on “subscriptions and services,” such as USD Coin, custody fees, staking, and the Coinbase Card.

According to the Q4 earnings report, subscriptions and services account for approximately 47% of Coinbase’s revenue.

READ MORE: Bitcoin Rally Incoming Amid Banking Crisis, Arthur Hayes

This shift towards more predictable revenue streams is helping the company build a more stable business model and navigate the challenges of crypto market cycles.

Coinbase’s stock, COIN, is currently trading at $62.65, up around 6% for the day and over 19% since Friday. It has also risen nearly 100% from its all-time low of $33.

Alexander Stefanov

Reporter at CoinsPress

Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over five years of experience covering the industry, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics - stay ahead of the curve with CoinsPress.

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