Cristiano Ronaldo Launches New NFT Collection Amid Legal Controversy
The NFT collection will mark some standout moments in Ronaldo's illustrious 20-year career on the pitch.
The specifics of the pricing remain undisclosed for now, but Binance said that most NFTs are slated to have a standard price, except for one ultra-rare piece. The collection promises to give holders special benefits and uses in the field of sport.
The decision has not been without controversy, however. Last November, Ronaldo was sued by someone claiming that he had made improper endorsements for unregistered investment products through his Binance partnership. The case, filed in Florida, reignited discussion on the responsibilities of celebrities when endorsing new digital assets.
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Legal experts suggest Ronaldo may opt for an out-of-court settlement to discreetly clear up the case. The lawsuit serves as a reminder of the many different factors which celebrities know they must calculate when appropriating their famous names to any new blockchain-based venture.
But despite this, more and more major athletes — like Ronaldo — are turning to NFTs and crypto to touch their fans in novel ways, after similar moves by his rival Lionel Messi through the Sorare deal. As usage expands, celebrity NFTs will create evermore unique digital experiences for fans all over the world.
Alexander Stefanov
Reporter at CoinsPress
Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
