Fujitsu Plans to Offer Crypto Brokerage Services
Japanese technology company Fujitsu has filed a trademark application with the United States Patent and Trademark Office, indicating its intention to offer brokerage services for cryptocurrency trading and other financial services.
The trademark application seeks to register a new mark featuring the stylized word “FUJITSU” with a sideways s-shaped swirl over the “J” and “I.”
The brand aims to offer a range of financial services, including accepting deposits, financing loans, financial management, and crypto asset exchange.
Fujitsu’s growing interest in Web3
Fujitsu has demonstrated its growing interest in Web3 by launching an acceleration platform for startups and partner companies in the space in February 2023.
The platform aims to support the creation of a diverse ecosystem of Web3 applications across a range of use cases, such as digital content rights management, business transactions, contracts, and processes.
In Japan, financial regulators have urged global regulators to introduce stricter banking rules for the crypto sector. At the beginning of 2023, Deputy Director General of the Financial Services Agency’s Strategy Development and Management Bureau, Mamoru Yanase, acknowledged that the problem was with something other than crypto technology itself.
“What’s brought about the latest scandal isn’t crypto technology itself,” he said, adding that the blame lay with “loose governance, lax internal controls, and the absence of regulation and supervision.”
Trademark application overview
The trademark application filed by Fujitsu with the USPTO provides an overview of the services the company intends to offer, along with the trademark request.
The company aims to provide various financial services, including accepting deposits, financing loans, financial management, and exchanging crypto assets. The updated logo for these services features a stylized “FUJITSU” with a sideways s-shaped swirl over the “J” and “I.”