Google Loses Market Share to Bing and Yahoo in North America
According to recent data from web analytics firm StatCounter, Google's dominance in the North American search market has declined to its lowest level since 2009, while Bing and Yahoo have made significant gains.
As of April 2024, Google holds 79.89% of the market share, with Bing at 11.86% and Yahoo at 6.33%.
Microsoft’s aggressive integration of advanced AI technology into Bing, including the incorporation of the GPT-4 language model in early 2023, has contributed to Bing’s increased usage and market share.
Bing’s share is particularly notable on desktop devices, where it holds 10.17%, compared to 4.96% on tablets and 0.51% on mobile.
Powered by Bing’s search technology, Yahoo has also seen gains, capturing a 2.60% share of the desktop search market.
Bing’s AI capabilities have driven user engagement, with over 100 million daily active users reported by Microsoft in March 2023.
READ MORE: FTX Estate Wraps Up Second Round of Solana Token Sales
Although Google maintains a dominant position globally with an 86.99% market share, its share has decreased from over 93% in the past year, while Bing has increased from around 2.8% to 3.37%.
As Bing and Yahoo continue to enhance their search experience with AI, Google is also investing in AI-driven search technology to remain competitive.
However, Google’s strong presence, especially on mobile devices, raises questions about the long-term impact of Bing and Yahoo’s AI-driven gains on the search landscape.
Alexander Stefanov
Reporter at CoinsPress
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over five years of experience covering the industry, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics - stay ahead of the curve with CoinsPress.
