Michael Saylor Transforms MicroStrategy Into ‘Strategy’ With Bitcoin at Its Core
Michael Saylor has unveiled a major rebranding of MicroStrategy, renaming it simply "Strategy" with Bitcoin taking center stage in its identity.
The company, now branding itself as the world’s largest Bitcoin Treasury firm, has cemented its reputation as a Bitcoin-focused entity.
The latest financial report highlights record-breaking Bitcoin acquisitions in late 2024, with Strategy raising over $15 billion through stock sales between October and December, followed by an additional $2.4 billion in early 2025.
READ MORE: Trump Pushes for Sovereign Wealth Fund, Raising Bitcoin Speculation
The company also issued $3 billion in convertible notes to expand its holdings. By the start of 2025, its Bitcoin reserves had grown to 218,887 BTC, worth $20.5 billion.
Continuing this aggressive accumulation, Strategy launched its first STRK convertible preferred offering in Q1 2025, securing another $584 million.
With a Bitcoin yield of 74.3% for 2024, the company remains fully committed to its BTC-driven financial strategy.
Alexander Stefanov
Reporter at CoinsPress
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over five years of experience covering the industry, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics - stay ahead of the curve with CoinsPress.
