MicroStrategy Unveils $42 Billion Plan to Expand Bitcoin Holdings

MicroStrategy, renowned as the largest corporate holder of Bitcoin, has unveiled an ambitious initiative aimed at amassing $42 billion over the next three years to bolster its Bitcoin reserves.
Dubbed the “21/21 Plan,” this strategy was revealed during the company’s Q3 2024 earnings call and entails generating $21 billion through equity offerings and another $21 billion through fixed-income securities.
This significant fundraising endeavor is part of MicroStrategy’s objective to position Bitcoin as a central Treasury reserve asset. CEO Phong Le highlighted that this initiative is integral to enhancing shareholder value by reinforcing the company’s commitment to Bitcoin.
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In its latest quarterly results, MicroStrategy reported a strong performance, raising $2.1 billion in the third quarter and increasing its Bitcoin holdings by 11%, yielding a year-to-date return of 17.8% on BTC. However, the software division’s results were mixed, with subscription revenue rising by 32.5%, but total revenue falling by 10.3% year-over-year to $116.1 million.
Despite facing challenges in its core software business, MicroStrategy’s aggressive Bitcoin investment strategy has proven fruitful. Currently, its 252,220 BTC holdings are valued at approximately $18.27 billion, indicating an unrealized profit of $8.3 billion, or a remarkable 83.5%.