PUBG Creator Plans Gameplay-Driven Metaverse Without NFTs

Brendan Greene, the creator of PlayerUnknown’s Battlegrounds (PUBG), is working on a next-gen metaverse project named Artemis, focusing on gameplay innovation over speculative tech like NFTs.
Developed under his studio, PlayerUnknown Productions, the project aims to redefine the concept of the metaverse with a practical, player-first approach.
Unlike many in the gaming industry who champion NFTs for securing in-game assets, Greene has no intention of including them in Artemis. In a recent interview, he emphasized that the priority lies in perfecting the engine and building engaging games, leaving no room for NFT integration at this stage.
Although NFTs are off the table, Greene hasn’t completely dismissed blockchain technology. He views digital ledgers like blockchain or hashgraph as potentially valuable tools, but only if they serve a functional purpose in the digital ecosystem. Any implementation would prioritize utility over hype.
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Greene criticized current metaverse projects as fragmented “IP bubbles” that fail to deliver on their promises of interconnected virtual worlds. He aims to develop a cohesive and meaningful metaverse experience that emphasizes creativity and player engagement, rather than superficial branding efforts.
With Artemis, Greene aspires to create a metaverse grounded in fun and functionality, offering a fresh take on a concept often overshadowed by overblown expectations.