PUBG Creator Plans Gameplay-Driven Metaverse Without NFTs
Brendan Greene, the creator of PlayerUnknown’s Battlegrounds (PUBG), is working on a next-gen metaverse project named Artemis, focusing on gameplay innovation over speculative tech like NFTs.
Developed under his studio, PlayerUnknown Productions, the project aims to redefine the concept of the metaverse with a practical, player-first approach.
Unlike many in the gaming industry who champion NFTs for securing in-game assets, Greene has no intention of including them in Artemis. In a recent interview, he emphasized that the priority lies in perfecting the engine and building engaging games, leaving no room for NFT integration at this stage.
Although NFTs are off the table, Greene hasn’t completely dismissed blockchain technology. He views digital ledgers like blockchain or hashgraph as potentially valuable tools, but only if they serve a functional purpose in the digital ecosystem. Any implementation would prioritize utility over hype.
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Greene criticized current metaverse projects as fragmented “IP bubbles” that fail to deliver on their promises of interconnected virtual worlds. He aims to develop a cohesive and meaningful metaverse experience that emphasizes creativity and player engagement, rather than superficial branding efforts.
With Artemis, Greene aspires to create a metaverse grounded in fun and functionality, offering a fresh take on a concept often overshadowed by overblown expectations.
Alexander Stefanov
Reporter at CoinsPress
Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
