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NFTs and Metaverse

PUBG Creator Plans Gameplay-Driven Metaverse Without NFTs

PUBG Creator Plans Gameplay-Driven Metaverse Without NFTs

Brendan Greene, the creator of PlayerUnknown’s Battlegrounds (PUBG), is working on a next-gen metaverse project named Artemis, focusing on gameplay innovation over speculative tech like NFTs.

Developed under his studio, PlayerUnknown Productions, the project aims to redefine the concept of the metaverse with a practical, player-first approach.

Unlike many in the gaming industry who champion NFTs for securing in-game assets, Greene has no intention of including them in Artemis. In a recent interview, he emphasized that the priority lies in perfecting the engine and building engaging games, leaving no room for NFT integration at this stage.

Although NFTs are off the table, Greene hasn’t completely dismissed blockchain technology. He views digital ledgers like blockchain or hashgraph as potentially valuable tools, but only if they serve a functional purpose in the digital ecosystem. Any implementation would prioritize utility over hype.


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Greene criticized current metaverse projects as fragmented “IP bubbles” that fail to deliver on their promises of interconnected virtual worlds. He aims to develop a cohesive and meaningful metaverse experience that emphasizes creativity and player engagement, rather than superficial branding efforts.

With Artemis, Greene aspires to create a metaverse grounded in fun and functionality, offering a fresh take on a concept often overshadowed by overblown expectations.

Author
Alexander Stefanov

Reporter at CoinsPress

Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over five years of experience covering the industry, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics - stay ahead of the curve with CoinsPress.

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