Robinhood Launches Free Trading in the UK
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Robinhood Markets Inc., known for its involvement in the pandemic-driven "meme-stock" surge, is bringing commission-free stock trading to the UK, a move set to transform the investment landscape for British investors.
CEO Vlad Tenev aims to replicate the successful fee-reduction strategy used in the US, signaling a new era of accessibility in the UK market.
Offering enticing features like 5% interest on uninvested cash and zero trading commissions, Robinhood seeks to attract investors of all sizes, rejuvenating enthusiasm for stocks among UK retail investors.
The UK version, expected in 2024, will initially focus on US equities with potential expansions in the pipeline.
Regulated by the Financial Conduct Authority (FCA), Robinhood promises round-the-clock trading and access to over 6,000 US-listed stocks, challenging traditional investment norms.
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This strategic move into the UK market follows a well-planned strategy and positions Robinhood against local and international competitors like Revolut, Freetrade, and Public.com.
Tenev emphasizes Robinhood’s technological edge and readiness for international expansion, while the imminent launch of cryptocurrency trading in the European Union signals their commitment to diversifying beyond traditional stocks.