STEPN and Adidas Partner for Exclusive NFT Sneaker Collection

STEPN, a platform on Solana focused on incentivizing physical activity, has revealed a collaboration with global footwear giant Adidas to launch an exclusive NFT sneaker series named STEPN x adidas Genesis Sneakers.

This collection, featured on the MOOAR marketplace starting Wednesday, offers a blend of digital and tangible rewards.

Comprising 1,000 unique NFTs, the STEPN x adidas Genesis Sneakers series grants early access to 200 STEPN users, while the remaining 790 will be available to the public via a raffle, as per Decrypt. Additionally, 10 NFTs will be allocated for promotional activities.

Each NFT is priced at 10,000 GMT (approximately $2,500) and will be sold in two phases to ensure fair distribution. STEPN’s move-to-earn application encourages NFT holders to engage in physical activities like walking and running, rewarding them with GST, the app’s in-game currency.

While GST is available on various chains like Binance’s BNB chain, the Solana-based token boasts the highest market capitalization at $39 million.

Following the partnership announcement, GST on Solana initially surged to $0.039 but has since stabilized at $0.34, with an all-time high of $8.51, according to CoinGecko data.

Author

Alexander Stefanov

Reporter at CoinsPress

Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.