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Sushi Swap Rebrands to Sushi Labs, Expands Governance and Market Reach

Sushi Swap Rebrands to Sushi Labs, Expands Governance and Market Reach

SushiSwap, which is the most popular decentralized exchange (DEX) on Binance Smart Chain, has been rebranded Sushi Labs.

From now on, it will as well as launching a new derivative exchange specially designed for US traders.

The rebranding is targeted at the platform with on-chain perpetual DEX capabilities that are in line with the practice of blockchain setting a standard.


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The company promised users that it will continue to be a decentralized system and remain its core functions while the governance will be upgraded with a council that will assist in the making of quick decisions.

Sushi Swap now handles around $3.7M in total volumes while retaining its relatively high-profile position on social media.

Author
Alexander Stefanov - Editor-in-Chief at Coinspress
Alexander Stefanov

Reporter at CoinsPress

Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.

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