Blur NFT Platform to Airdrop $300 Million Worth of Tokens
On Tuesday, Blur, a rising Ethereum NFT trading platform, announced plans to distribute additional tokens worth $300 million to loyal users.
This comes after Blur recently surpassed OpenSea, a long-established competitor, as the most popular Ethereum NFT trading platform in terms of trading volume.
In its first season, Blur rewarded users with “care packages” of its native BLUR tokens for certain actions. In season 2, the company will use a gamified program to assign users a loyalty score based on their activity on the platform.
300M+ BLUR will be distributed to the community in Season 2.
What’s the secret to maximizing rewards? Loyalty.
Users with 100% loyalty have the highest chances of Mythical Care Packages, which are worth 100x Uncommon Care Packages.
Here are 3 ways to maximize your loyalty👇 pic.twitter.com/Cgiemrvpxh
— Blur (@blur_io) February 21, 2023
The score will determine the number of BLUR tokens a user will receive in a later airdrop based on the number of NFTs they list. The loyalty system will consider minor actions, like quote-tweeting, to boost a user’s score.
However, it’s unclear how Blur links activities on other platforms like Twitter to its own site.
READ MORE: Bitcoin’s Near Future: Brace for a Correction or Expect a Breakout?
The escalating competition between NFT platforms has led to OpenSea eliminating its 2.5% fee and reducing creator royalty protections.
Although Blur has higher trading volumes than OpenSea, much of this activity is generated by a small group of whale traders who use Blur’s rewards program to accrue as much BLUR as possible.
Alexander Stefanov
Reporter at CoinsPress
Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
