Cristiano Ronaldo Releases His First NFT Collection
Cristiano Ronaldo's first NFT collection will be available on Friday, November 18th, as part of an exclusive, multi-year partnership with Binance.
The launch of the collection is supported by a global marketing campaign featuring Ronaldo, aimed at introducing his fans to the Web3 space through the world of non-fungible tokens (NFTs). Yi He, Co-Founder and Chief Marketing Officer of Binance said:
“We believe the metaverse and blockchain are the future of the internet. We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
Cristiano Ronaldo shared the following regarding the initiative:
This is your chance to join my Web3 community and own iconic moments from my career.
Sign up now with code RONALDO to prepare, and receive a surprise when the collection drops. pic.twitter.com/5lXNzxs2lC
— Cristiano Ronaldo (@Cristiano) November 15, 2022
|It’s important for me to create something memorable and unique for my fans, as they are a very big part of my success. With Binance I was able to create something that not only captures the passion of the game, but also rewards the fans for all the years of support.”
Cristiano Ronaldo’s NFT will be released on November 18th and will feature seven animated figurines with four levels of rarity:
- Super-Super-Rare (SSR)
- Super Rare (SR)
- Rare (R)
- Normal (N)
Each NFT depicts Ronaldo at an iconic moment in his life, from his career-defining back scissors kick to his childhood in Portugal.
The 5 super-super-rare and 40 super-rare NFTs will be auctioned on Binance, which will remain open for 24 hours. Auction prices will start at 10,000 BUSD for SSR and 1,700 BUSD for SR.
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The remaining 6,600 NFTs, of which 600 R and 6,000 N, will be offered on Binance at prices starting at 77 BUSD. Each rarity level will come with its own set of exclusive extras like:
- a personal message from Cristiano Ronaldo
- autographed CR7 and Binance merchandise
- guaranteed access to all future CR7 NFTs
- free mystery CR7 boxes
- participation in giveaways with autographed items and prizes
Additionally, new users who sign up with Binance (and complete the KYC procedures) will receive a mystery box that may include a limited edition Ronaldo NFT. The mystery boxes will be available to the first 1.5 million of new Binance users who sign up with a reference code – RONALDO.
Own a piece of sports history forever with the @Cristiano Ronaldo NFT collection.
Coming soon, exclusively on #Binance.
Sign up now with code RONALDO for a surprise when the collection drops.
— Binance (@binance) November 15, 2022
For US users, Binance.US is providing a free NFT souvenir for users making a deposit above a certain dollar threshold made within the promotional period. Users who receive the NFT souvenir will also get access to a whitelist for purchasing future Cristiano Ronaldo NFTs.
Cristiano Ronaldo’s NFT collections will be available in early 2023 and will be exclusively on Binance.