LG Electronics announced it is teaming up with cloud technology platform Oorbit and Pixelynx - a company creating an integrated ecosystem for music, gaming and Web3 - to bring the metaverse directly to consumers' TVs.
With this collaboration, the South Korean tech giant will allow viewers to explore interconnected virtual worlds, concerts and multiplayer AI games through LG’s TVs, making it easier for consumers to interact in the metaverse.
Ash Koosha, co-founder and chief technology officer of Oorbit, said:
“Our proprietary technology is the connective tissue that links virtual worlds and makes it easier for developers and brands to bring their experiences into the metaverse. Scaling our technology to millions of LG TV customers is the next step in making the metaverse accessible to everyone.”
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In March 2022, LG Electronics also officially updated its business development goals to include cryptocurrency and blockchain-based software.
A South Korean news platform reported that LG had added two separate crypto-related goals during its annual general meeting: the “development and sale of blockchain-based software” and the “sale and brokerage of cryptocurrencies.”
Author
Alexander Stefanov
Reporter at CoinsPress
Alex is Editor-in-Chief of Coinspress and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else.
It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other.
What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn?
He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
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