Spotify Built Their Own Metaverse Island
Spotify will be the first music streaming platform to enter the metaverse.
A virtual world of music
The new virtual world gives users a one-of-a-kind music-themed island where they can dance, experiment with audio and share their stories with everyone else.
The move was provided by Roblox, a massive open-world online game that has been extremely successful in creating virtual worlds which allow players to create and share experiences in this new marketplace.
In terms of digital products, Spotify believes in-game exclusive virtual goods will provide an opportunity for artists to engage with their fans and make money.
“Through this dynamic universe, we’re creating a place for fans to connect and collaborate, interact in digital venues and access special virtual goods. Spotify’s Island is a one-of-a-kind audio sanctuary.” a company spokesperson said.
Roblox was included in March’s list of the 500 most revolutionary companies of the year thanks to its activities in the Web3 space.
Roblox is very popular with younger folk, and the new “island” is the first time a music streaming firm has established a presence in the game.
Big names in the metaverse
Prior to Spotify, global brands such as Nike, Visa and Ralph Lauren have already partnered with the game to launch campaigns in the metaverse.
Roblox has a daily active user base of more than 40 million. The term “metaverse” gained popularity after Facebook CEO Mark Zuckerberg rebranded the company as Meta, promising that the new venture would focus primarily on the metaverse in the coming years.