Yuga Labs Aquires Beeple’s NFT Project
Yuga Labs, the company that created one of the most famous NFT collections, Bored Ape Yacht Club (BAYC), has acquired Web3 ecosystem WENEW and its flagship NFT collection 10KTF.
WENEW is an ecosystem that boasts partnerships with brands such as Gucci and Louis Vuitton, was founded by Mike Winkelman, aka Beeple, Guy Osier and Michael Figge. The company is also behind 10KTF, an interoperable digital shop where owners of the best NFT projects like BAYC, Moonbirds and others can craft one-of-a-kind digital items.
Today, we are excited to welcome the @wenewlabs and @10ktfshop team to the Yugaverse. Together we will push the boundaries of where the metaverse meets reality through creative storytelling and immersive experiences. Read more about the news here: https://t.co/6NPJgmzxck
— Yuga Labs (@yugalabs) November 14, 2022
According to Greg Solano, co-founder of Yuga Labs, the team that created WENEW found a way to create a compelling serialized story for Web3, capitalizing on the passion people have for their digital avatars. He added that storytelling and world-building are foundational at Yuga Labs, and that he’s thrilled they’ll be able to work with a company like WENEW.
Michael Figge will join the Yuga leadership team as Chief Content Officer, and Mike Winkelman will join as an advisor. Previously, Figge worked as co-founder and creative director of Possible, a company that creates immersive visual experiences for major events like the Super Bowl halftime show and Coachella. Following the announcement, Yuga Labs hinted at the integration between 10KTF and Otherside.
Welcome to the Otherside, Wagmi-san. pic.twitter.com/cNCNTqOd44
— Othersidemeta (@OthersideMeta) November 14, 2022
Sales of Yuga Labs’ NFT projects, including BAYC, MAYC, Otherdeed and 10KTF, surged Monday morning, topping OpenSea’s NFT market charts.
Yuga Labs is continuously expanding its portfolio of NFT projects and interactive experiences. In March, the company acquired CryptoPunks and Meebits, releasing the commercial rights to their holders a few months later. The company has also created additional NFT collections such as Bored Ape Kennel Club (BAKC), and recently released a management token – ApeCoin (APE)