FacebookTwitterLinkedInTelegramCopy LinkEmail
NFTs and Metaverse

Yuga Labs Welcomes Ex-Blizzard President as New CEO

Yuga Labs Welcomes Ex-Blizzard President as New CEO

Yuga Labs, the NFT startup behind popular collections such as Bored Ape Yacht Club (BAYC) and CryptoPunks, announced the appointment of its new CEO, Daniel Alegre, on April 1.

Alegre left his president and chief operating officer post at Activision Blizzard to join Yuga Labs.

He has been involved in the entertainment, gaming, and technology industries for many years, holding leadership positions at Google, Bertelsmann, and Activision Blizzard.

Alegre’s arrival has been considered a bold move in the NFT industry, with Kieran Warwick, co-founder of Illuvium, suggesting that it could spark the next crypto bull run.

Alegre on Yuga Labs’ potential

In December 2022, Yuga Labs announced Alegre’s arrival and expressed its optimism in his ability to help the company “define the metaverse.” In a statement at the time, Alegre said that Yuga Labs’ “pipeline of products, partnerships, and IP represents a massive opportunity.”

Potential challenges

While Blizzard’s ex President’s arrival is expected to bring new opportunities to Yuga Labs, the company also faces challenges. A class-action lawsuit filed in December 2022 accuses BAYC creators of misleading investors about the financial benefits of Yuga securities and using celebrity promoters to lure in more investors. Investors who bought BAYC and ApeCoin between April 23, 2021, and December 8, 2022, may be entitled to compensation.

Additionally, the studio’s co-founder Wylie Aronow has taken a leave of absence due to health concerns, leaving it unclear when he will be able to resume his responsibilities.

READ MORE: 5 Altcoins to Watch this Week (03.04.2023 – 09.04.2023)

Alegre’s background

Alegre’s background in gaming and technology makes him a valuable asset to Yuga Labs. Before joining the NFT startup, he played a crucial role in Activision Blizzard’s growth, overseeing popular gaming franchises like Call of Duty, World of Warcraft, Diablo, and Candy Crush.

Before joining Google, Alegre worked for Bertelsmann for nearly six years. He held various leadership positions, overseeing global shopping revenue, retail ecosystem engagement, and operations in the Asia Pacific and Latin America.


Yuga Labs is a popular NFT startup with a growing portfolio of successful collections, and the addition of Daniel Alegre as CEO is expected to ramp up its metaverse efforts. His experience in gaming and technology, coupled with Yuga Labs’ pipeline of products, partnerships, and IP, makes for a promising future for the company.

However, it also faces challenges, such as the ongoing class-action lawsuit and the leave of absence of co-founder Wylie Aronow. Despite these challenges, Alegre’s arrival is seen as a positive development in the NFT industry, with the potential to ignite the next crypto bull run.

Andrey Kunev

Reporter at CoinsPress

Andrey Kunev is a knowledgeable cryptocurrency content creator passionate about the crypto market. With extensive experience in market analysis and investment reporting, Andrey is a valuable asset to the CoinsPress team. As a frequent contributor, he offers insightful and comprehensive coverage of market trends, price fluctuations, and new advancements in cryptocurrency. Whether you're a seasoned investor or just getting started, Andrey's clear and concise writing offers a comprehensive look at the current state of the crypto market and its prospects. Stay up-to-date with CoinsPress's expert analysis and commentary on all things cryptocurrency.

Learn more about crypto and blockchain technology.